How Realtors Partner with Home Stagers

I get this question not only from realtors, but home sellers as well. The answer is simple. The home seller. Why? research by universities, real estate associations, and other institutions on $50,000+ homes show that professionally staged homes (not DYI staging) receive the highest offers. Therefore it is of value to the seller who makes money, and an large expense to the realtor.
While sellers look at a "large commission" that should cover home staging, they don't understand all the expenses that go into being a great agent. It is not feasible for a realtor to pay for staging. Thats why staging is not "a thing" for every listing.
And the BIGGEST problem, sellers think home staging is an expense and a last resort. HUGE MISTAKE! HUGE! Research shows that by professionally staging a seller can double their money invest 98.7% of the time. We have seen most of our sellers make between $10,000 to $25,000 more in the offer than expected.
I know home staging sites tout such huge and unbelievable statistics. But statistics are not a belief system or a theory. The numbers don't lie.
Is your ready to make a profit and sell for more money? Just have your seller reach out for a quick chat! I would love to chat!

Yes and No. If a seller overpriced to start with then no! A seller can generally keep the current list price and stage instead of a price reduction. If the property is underpriced or at fair market value, then a little increase in price very feasible! Remember consumers everywhere pay more for WOW in anything products they purchase. We have experienced and great success in taking homes in price reduction mode to SOLD FAST! We make some small changes to the home, professionally stage, return to the market with new photos, and Viola!!! SOLD IN DAYS!!! Most of our sellers that are facing deep losses, actually make more profit than they anticipated. It is amazing what small investment can do to profit sellers! Give us a call! We would love to review your seller's listing or sit down with you and your sellers for an on-site consultation!!! This is where the realtor, stager, and seller can collaborate to reach the goal of sold fast for more profit.

Virtually everyone is familiar with home staging. Today's seller is aware their home could look like HGTV. Realtors in the past have had fears about approaching the subject:
1. Hurt the Sellers Feelings
2. Lose the Listing
3. Think the sellers stuff is okay
4. Too Expensive
5. My seller would never stage
6. I can reduce the price later
7. I am all out of Solutions!!!
Every home seller and investors in large metropolitan areas know that when they professionally stage, they make more money. Professional staging is totally re-merchandising with a high-end look, appeals to most buyers, and is psychologically engaging. For instance, model homes sell first. Hence, staged homes sell first. No longer are the days of "we can stage if we don't sell". The first thing a seller is looking for is a WOW. And its the last thing a seller wants to invest in. Research of over 50,000 homes in the last decade show that sellers at a minimum make $5,000-$10,000 by staging and sell in a fraction of days on the market! NAR has a ton of statistics on home staging. You can steer your clients with stats. Or like so many of my realtor clients, they just pay for a consultation and say "Home staging is a standard practice to get the best offer on your home". Julie will be calling you soon. I have no problem telling a seller how to make money. This works great too! If I haven't talked to you before, please give me call. I would love to chat!

Yes & No. There are some amazing new construction homes and super updated homes that show well on-line. A home that shows well sells well! And research shows that a seller has 4 seconds to capture the attention of a buyer online. Severley outdated homes, or in major disrepair are not going to sell with staging. Pink carpet with pink formica in the kitchen needs to be priced for an investor. I don't always agree with staging every home. It depends on the financial situation, the current market trends, and the feedback if it is already on the market. The name of the game of selling a home is smart low-cost high impact changes that make a home appealing enough to get the best offer possible. A lot of statistics, experience, and current situations go into making investments. Including staging. Otherwise, I would say 90% of sellers could definitely make money on Professional Home Staging . Schedule a review for your clients, or have them schedule a review. It is well worth it to make more money and sell fast!

#1 Photo Gallery
#2 Overall Price
#3 Price Per Square Ft.
#4 Days on Market
The first 4 pictures photo in the photos gallery is how a buyer decides to take action and look rest of the gallery, overall price, price per sq ft, and other details of the home. If the buyer is turned off in the first 4 seconds of the gallery, they are not coming.
#2 Does the property look outstanding in the photos compared to the overall price. And in comparison to other homes they are looking at in their search for a home.
#3 Is the home fair market value? Price per square foot shows the buyers they are not over paying (overpriced) or going to house with problems (under priced).
#4 Days on Market are critical. When a home has accumulated a certain length of time on the market, buyers naturally think there is a problem they can't see. They don't want to waste their time and will choose to see fresher and newer listings.
What do we do? We merchandise the property to look better than the other listings . Sometimes the realtor will suggest a higher price, or reset days on the market or other great tools to get a home sold. We would love to chat with you if you have a new listing or one that is sitting. Call now!

Home Staging is a household term known by virtually everyone. Today, realtors can easily give out information for professional home staging. It is almost expected. One the most powerful tools to actually make money when selling is home staging. Research on 50,000+ homes shows that professional home staging brings at least $5,000 better offer on average priced priced homes. And sold fast! We have a list of 100 ways to invest in a home. Easy, low cost, and high impact projects that have huge returns. Staging is no longer about rearranging some exiting furniture just to get a home sold (DYI). Although that may help, it doesn't make a home seller money. Professional stagers study the market trends and returns on investing in just the right colors, light fixtures, finishes, and furnishings to bring top dollar for the clients. We are far more than fixing bad floor plans, fluffing some pillows, or putting a rug and sofa in a living room.
Virtual staging doesn't make a client money either. It is a way market a home online, but vacant homes still get the lowest offers and sit on the market twice as long. Every seller should beware!
The National Association of Realtors has awesome statistics for home staging that could help a seller see their profit potential.
If you want to know more about what we really do, just call! I would love to chat....

On-Site consultations are $199. This is for clients who are truly needing home improvements/updates, is a difficult property to sell, or needs an objective third party to collaborate with.
Reviews are super great for properties under $450k that just need a professional to help guide a home seller. We have helped many home sellers get market ready from this super great service!
We use Markup on Photo Editor to Guide the sellers. We email this with our 8 Eight Step Process (Below), 50 Deal Killers & 50 Solutions, How to Prepare Bedrooms and Bathrooms, What to leave/take out of the home, and furniture plans for the living and master bedroom! Wow!! What great service to offer any home seller.
Realtors and home sellers find it very valuable to have one of these services available. Many realtors find that this is a great way to invest in listings, establish their reputation, and makes for an easier selling process.

1. Listing Appointment Materials
2. How to Talk to Your Sellers About Changes
3. List of 50 Deal Killers
4. List of 50 Solutions to Deal Killers
5. Staging/Decorating Classes
6. 10 Point/8 Week Marketing Plan
7. Many articles, statistics, website, and other ways to support and tag your sellers when they are preparing for the market
8. 5 Star Consultations: real estate stats, merchandising for profit, selling fast, and the marketing partnership with realtor. This consultation is not JUST about staging! Its all about a path to SOLD for the highest price!

There is a major difference. Home staging uses furnishings with a high-end look and current trend look. 98% of homeowners do not have the furnishings to make a home look like HGTV. Also, we stage with items like green apples, brand new luxury white towels, gold and silver accents. And when all of our color choices, fabrics, styles come together throughout the home, this adds value and psychologically engages the buyer. We have our 12 point Special Engagements, Spa Like Artwork and Accents, and more touches to a property than rearranging a home just to get it sold. This is why professional home staging makes our sellers money!

In our consultation with a realtor & seller, we will collaborate on ways to keep a listing fresh with additional realtor events, refreshing the staging, secondary photo shoots, and much more! How exciting!!! Anything to avoid a price reduction. We have an 8 week plan that we just outlined for 2020. This plan has a 10 point action plan for the stager and realtor. Over the last 7 years, I have learned a lot of tricks of the trade that really do work! A special thank you to the hundreds of realtors who have taught me to be even better!

Deal Killers: “Some may Surprise You”

1.Drapes

2.Red, Gold, Green Paint

3.China Cabinets

4.Pianos

5.Scented Candles & Plug-Ins,etc

6.Dirty Front Door & Porch

7.Plaids, Floral, and Other “Messy” Patterns

8.Too Many Rugs

9.Antique Furniture

10.Ill-Arranged Living Room

11.Old or Colored Towels in Bathrooms

12.Old Patio Furniture

13.Bath Mats, Plungers,Trash Cans, etc From Bathroom

14.Over-Stuffed Closets

15.Personal Items on Desks, Nightstands, Dressers & Countertops

16.Old Table Lamps

17.Dark, Overstuffed, or Old Sofas

18.Floral or Dark Rugs

19.Old Appliances

20.Stained Cabinets

21.Formica, Dark Granite, Tile, Cultured Marble, Corian

22.Cheap Wood Floors

23.Carpet or Tile in the Main Living Areas

24.Leaded Glass Front Doors (90’s Look)

25.Passe Home Decor and Wall Art

26.Wrong Size or Too Many Pieces of Wall Art in a Room

27.Brass or Dated Light Fixtures

28.Overgrown, Dead or Half Dead Plants (inside or in landscape)

29.Scuffs and Scratches on Doors, Trim, Baseboards, Cabinets

30.China Hutches!

31.Distressed Front Door, Garage Door and Shutters

32.Paneling, Wallpaper & Popcorn Ceilings

33.Dirty Sidewalks, Driveways, & Patios

34.Armoires & Highboy Dressers

35.Lawn Art

36.Old Comforters & Pillows

37.Over-Sized Beds

38.Appliances, Coffee Pots, Butcher Blocks, and Junk Baskets on Kitchen Counters

39.Overstuffed or Large Recliners

40.Messy Office

41.Oak Trim, Baseboards, Staircase, Cabinets

42.Pink, Orange or Old Red Brick

43.Old Exterior Light Fixtures

44.Lots of “Color”

45.Faded or Bad Mulch in Flowerbeds

46.Old Mailbox & House Numbers

47.Curio Cabinets

48.Chairs, corner cabinets, fake trees, etc in the Corners of Rooms

49.Every Wall Has Something on It

50.Bad Paint Jobs, Bad Caulking, Cracks, Etc (Seems ill-maintained)

This is the start of a good list.

Click Here for The Solutions !

1.Remove Drapes and Rods: patch & paint

2.Paint Walls Light Gray or White

3.Remove ALL Oversized Furniture

4.Sell or Store Pianos

5.Use Odor Neutralizers and Orange or Lavender Oils

6.Detail Clean Front Door & Porch
(Replace or Remove Welcome Mat)

7.Use Neutral Color Solids or Geometric Patterns

8.Use Light Color & Appropriate Size Rugs to “Ground” the Center of Each Room

9.Store ALL Antique Furniture, Collectibles, Wall Art, and Home Decor

10.Replace Paste Home Decor with Silver, Brushed Gold, and Modern Shapes

11.Replace ALL Bath Towels with New Luxury White Towels

12.Remove Patio Furniture, Grills, Pool Equipment. Seems like a fresh, clean, open space when vacant.

13.Bathroom Floors Completely Bare Except for a True Accent Rug

14.Clear Out All Main Level Closets; Especially the Master Closet

15.Night Stands, Dressers & Countertops Should have Home Decor ONLY

16.Replace Old Lamps with a Modern Expensive Look

17.Store or Sell Old Sofas, Replace or Rent Light Colored Furniture & Modern Accent Chairs (Click Here For Living Room Rental)

18.Place New, Light-Colored Rugs with Geometric Patterns in the Center of Each Room

19.Replace Appliance with Stainless Steel (Used May be Acceptable!)

20.94% of Homeowners Want White Painted Cabinets

21.Replace Countertops with a Light Colored Granite (The cost is more affordable than in the past)

22.Replace Cheap Wood Floors

23.Replace Carpet or Tile in Main Living Areas

24.Replace Front Door with New 6 Panel Obscured Glass (Transitional or Modern Style)

25.Nothing Updates a Home Like New Fresh Modern Home Decor and Wall Art (Click Here for Upstaging)

26.Store All Wall Art and Replace with Modern Art with Calming Neutral Colors

27.The BEST, easiest, and FASTEST way to Update a Home is: LIGHT FIXTURES & FAUCETS. (Do not replace with contractor grade)

28.Replace Shrubs and Indoor Plants with Healthy Plants

29.Color Match Paint and Touch Up: Trim, Baseboards, Cabinets (Sherwin Willimas Store is Great)

30.Replace China Cabinet with a Nice Console or Nothing at All.

31.Stain or Repaint Garage Doors, Front Doors, and Shutters

32.Paint Paneling, Remove Popcorn Ceilings, and Paint Over Wallpaper (Yes, you can paint over wallpaper with a special primer)

33.Power Wash Driveways, Sidewalks, and Patios

34.Sell, Donate or Store Armoires, Curio Cabinets, and other Large Furniture

35.Remove ALL Lawn Art, Front Door Wreaths, Front Porch Furniture. Makes the House Feel Newer and Move-In Ready

36.Replace Bedding with In-Expensive White Comforters and White Pillow Cases. Add Accent Pillows that Coordinate with Modern Wall Art

37.Store Over-sized Bed. Replace with an Inexpensive Upholstered Headboard

38.Leave a Few Bowls of Green Apples on Kitchen Countertops

39.Donate, Store or Sell Large Recliners. Replace with Stunning Modern Accent Chairs

40.Clear Out Office. Use a Desk, Chair, Desk Lamp, and Books.

41.Paint ALL Oak. Period.

42.Paint the BRICK! It WILL PAY to Modernize the Exterior

43.Modernize the Exterior Lights. (Not “same ole contractor” lights)

44.Eliminate “Color”. Monochromatic Colors Make Buyers Feel Comfortable and Calm

45.Freshen Flowerbeds with Black Mulch. Yes, BLACK!

46.Choose a New Modern Mailbox and Floating Modern House Numbers.

47.Remove and Store all Collectibles (Sports, Dishes, Etc). NO CURIO CABINETS or Collectibles Shelving

48.To Achieve a Minimalistic Feel, Remove Everything From the Corners of Rooms.

49.This May Be Tricky. Choose a Wall in Each Room to be “BLANK”. This is what is called “Negative Space”

50.Make Sure ALL the Caulk, Sealers, and Paint is Perfect. Creates the Feel of A Very Well-Maintained House.

If you are struggling with a budget or time constraint and need a consultation or a quote call now: (479-684-9670)